1 min read
How does the standardisation of automotive parts affect the value proposition? We asked our Engineering and Technology Director, Keith Denholm to share his thoughts on the subject.
In the video, he discusses how premium brands are placing the value proposition on aspects that customers perceive as valuable, such as a vehicle's interior space.
Download and read the full transcript here.
You can read more about how we are prototyping EV components in our latest ebook.
Related Posts
Meet George Harris, Supervisor for the Series Unit
In our latest video series Staff Stories, we've spent time with different people throughout the...
Meet Paul Turner: Data and Feasibility Controller
In our latest video series Staff Stories, we've spent time with different people throughout the...