How Does Standardisation Affect Value Proposition?

How does the standardisation of automotive parts affect the value proposition? We asked our Engineering and Technology Director, Keith Denholm to share his thoughts on the subject.

In the video, he discusses how premium brands are placing the value proposition on aspects that customers perceive as valuable, such as a vehicle's interior space. 

Download and read the full transcript here.

You can read more about how we are prototyping EV components in our latest ebook.