Free Project Review
1 min read

How Does Standardisation Affect Value Proposition?

Featured Image

How does the standardisation of automotive parts affect the value proposition? We asked our Engineering and Technology Director, Keith Denholm to share his thoughts on the subject.

In the video, he discusses how premium brands are placing the value proposition on aspects that customers perceive as valuable, such as a vehicle's interior space. 

GW_KD Interview 03 std parts_RB_040821

 

Download and read the full transcript here.

You can read more about how we are prototyping EV components in our latest ebook.

Read the EV ebook